2 Chainz, the multi-platinum, Grammy Award®-winning MC first made his mark when he broke out of his native Atlanta as a founding member of the duo Playaz Circle. Their rap-R&B-pop crossover hit “Duffle Bag Boy” featuring Lil’ Wayne, released on the DTP (Disturbing Tha Peace)/Def Jam label, sent shock waves across the hip-hop universe in 2007. Chainz’ solo career began that same year with the release of his first mixtape.
Proving that he could write street anthems with crossover appeal, Chainz capitalized on his notoriety with the back-to-back mixtapes Codeine Withdrawal (2010), and Codeine Cowboy (2011). His 2011 mixtape T.R.U. REALigion mined downloads in the millions. The outspoken rapper had established a new sphere of influence.
2 Chainz’ name was on everyone’s lips in 2012, when he stole a verse on “Mercy,” fellow Def Jam artist Kanye West’s RIAA triple-platinum #1 R&B/#1 Rap hit (from Cruel Summer). In August 2012, Chainz arrived as a Def Jam solo artist with Based On A T.R.U. Story, his Platinum debut album, which entered the charts at #1. Its success was fueled by the platinum #1 “No Lie” featuring Drake, the double-platinum “Birthday Song” featuring Kanye West, and double-platinum “I’m Different.” “Mercy” was subsequently a Grammy® nominee for Best Rap Song and Best Rap Performance, while B.O.A.T.S. was nominated for Best Rap Album. Chainz’ dominance was extended when the sequel, B.O.A.T.S. II: Me Time entered the hip-hop chart at #1 in September 2013, and spun off the gold single, “Feds Watching” featuring Pharrell.
In 2016, Chainz brought it back to his essence with a series of mixtapes that dominated the streets: Felt Like Cappin, Daniel Son, Necklace Don, and Hibachi For Lunch. Also in 2016, he released the lauded collaborative album ColleGrove with New Orleans hip-hop luminary Lil Wayne. The year was capped off with his first Grammy Award, Best Rap Performance for his verse on Chance The Rapper’s hit song “No Problem.”
With momentum on his side in 2017, Chainz released his first solo album in four years, the RIAA platinum #1 Pretty Girls Like Trap Music. The album netted over 2 billion stream, three consecutive multi-platinum hits and accompanied by a 35-city tour of North America.
2018 brought the EP releases The Play Don’t Care Who Makes It (February, with the RIAA gold “Proud” featuring YG and Offset, boasting over 100 million streams); and Hot Wings Are A Girl’s Best Friend (November), a two-song bundle that included “Hot Wings” and “Girl’s Best Friend.” They pointed the way to the March 2019 release of Chainz’ fourth solo album, Rap Or Go To The League, described as his most personal, most lyrical, most soulful record to date. It challenged the notion that the only way out of the inner city is either to become a rapper or a ball player. The album flipped that trope, celebrating themes of black excellence, the power of education, and entrepreneurship. A&R’d by LeBron James, Rap Or Go spun off two smashes: the MTV VMA-nominated “Rule The World” featuring Ariana Grande (over 22 million YouTube views); and platinum “Bigger Than You” featuring Drake and Quavo (over 62 million combined YouTube views).
Chainz returned to the front line in 2020, with “Money Maker” featuring Lil Wayne, which sampled Louisiana’s HBCU Southern University world-renowned marching band, Human Jukebox. “Money Maker” was the first advance music from Chainz’ fifth solo album, SO HELP ME GOD (November 2020).
2 Chainz’ cultural impact continues to flourish. His indie record label T.R.U. (The Real University), featuring Skooly, Cap.1, Fresh, and C White celebrated its fifth anniversary in 2020. In addition to music, his wildly popular tv show Most Expensivest on VICELAND wrapped up its third season in 2019. His “Chain Reaction” sneaker collaboration with Versace hit stores in the spring 2018, and was their most popular shoe of the year. His cannabis brand, GAS Cannabis Co. is available throughout California. His Crate Talk interview series (on his YouTube channel, part of YouTube Music’s short-form video mini-series project), which premiered in March 2019, invited guests to discuss the power of education and entrepreneurship over a game of SELF (instead of HORSE) on a basketball court in Atlanta. Also in 2019, he starred with Adam Scott in the Super Bowl LIII Expensify tv spot, “the world’s first Super Bowl commercial you can expense.”
Take for example the night DJ Irie was spinning at Robert Downey Jr.’s private birthday bash held at Downey’s Malibu mansion. As the story goes, party host Jamie Foxx was on the mic while Irie had a crowd of Hollywood elites—Jodi Foster, Tobey Maguire, Samuel L. Jackson—partying to a remix of Sting and the Police’s classic hit Roxanne. Sometime during the mix, Sting himself grabbed the mic and started singing along. “I was thinking, wow is this really happening!” recalls Irie. “I couldn’t believe that the same music-loving boy from Miami was actually spinning while Sting rocked out to my mix.”
Calling Miami home, DJ Irie continues to be a major supporter of numerous local and national non-profit organizations, in addition to his active role with the Irie Foundation. By approaching the Foundation with the same unwavering passion, energy, and commitment that has allowed his career to thrive, Irie and his team continue to expand the scope of the Foundation’s efforts.
In addition to his work in the community, DJ Irie is an international sensation with a contagious enthusiasm and larger-than-life personality. While he’s certainly an authority on electrifying any party, the Irie Music brainchild is no ordinary DJ. Currently serving as the official DJ of Carnival Cruise Lines, Irie’s partnerships range among several “Who’s Who” of blue-chip companies and brands, including the 3-time NBA World Champion Miami HEAT and superstar Jamie Foxx. The St. Croix native is also the man behind Irie Music, Corp., coowner of Loose Anchor Clothing Co., Pucci’s Pizza and Venture Projects, LLC venture capital. He’s the #1 choice for countless celebrities and high-profile events everywhere from South Beach to Singapore, and has performed on some of the world’s biggest stages, including the American Music Awards, MTV VMA’s, FIFA World Cup, International Premier Tennis League, Daytona 500, Super Bowl, and NBA All-Star, and at corporate events for Louis Vuitton, Google, Red Bull, Hublot, and General Motors, just to name a few.
Recognized worldwide for his tremendous talent and sharp business acumen, he has picked up numerous accolades, including the Global Spin Awards’ National Club DJ of the Year and Entrepreneur of the Year awards, Charles E. Perry Young Alumni Visionary Award, Grey Goose’s Rising Icon Award and the Southern Entertainment Awards’ Nightclub DJ of the Year. He is a mainstay on “Good Morning America,” and has been featured on “Conan,” “The Early Show,” MTV, and E! Entertainment Television, as well as in Fortune Magazine, Forbes, USA Today, Us Weekly, ESPN The Magazine, and countless others.